About us

AMS is a Tennis Performance Programme built from the actual in field and on court experiences of World Class Tennis Coach, Nino Severino. It's a structured, simple, step by step development programme which reflects the delivery of all the skills Nino has developed through many years of working with 100's of athletes, from Club to official World class and Grand Slam level.

Nino learnt his craft from the very best coaches in the world; this knowledge was the base off which he built AMS. The programme is delivered in a total tennis specific package which means as a tennis parent, coach or player you can start delivery or practice immediately.

Learning From a World Class Tennis Coach

During his time in coaching and presenting Nino has been employed because of the unique coaching skills and methods he possesses. He has worked for, and with, some of the very best athletes, teams and coaches in the world. This knowledge is now a major part of the AMS programme, and is there for you to use and benefit from on a daily basis.

Nino has delivered his AMS skills daily on "the tour" working amongst the very best tennis players in the world. And when back at his training base he coaches a group of junior players who all aspire to be professional tennis players.

AMS is a bundle of components when studied and delivered ultimately affects any individual in a very, very positive way. Being a great tennis player is more complicated than just having a great forehand or backhand, it's about being healthy, being physically strong, having sound character, being able to think clearly and make good decisions, possessing great speed, reactions, being mentally tough, having great movement and explosive power.

Developing Athletic Skills

To play tennis at a high level you need all of these skills plus a lot, lot more, that's what AMS is all about. AMS supports you step by step; it makes understanding athlete/player development easy, it structures the programme delivery in such a way that makes this craft practical, not complicated. It helps you develop the broad athletic skills that players such as Serena Williams, Rafael Nadal and Novak Djokovic show at the highest level week in week out.

Access the Knowledge

Nino's belief is why wait until you are a professional to be professional? At AMS we believe that players, coaches and parents need to have "The Knowledge" NOW! AMS provides that knowledge from firsthand experience on the tour.

Many of our clients, who are spread across the world, felt their training programmes were missing that special edge, that edge is what AMS provides.

Richard Williams made a decision right from the very start, and this was that his girls were destined to be legends, he had the attitude it takes to create a champion! AMS believes that this attitude must be possessed by players and all in the player's team. AMS empowers you to develop the right team and methods by accessing "The Knowledge" contained in the AMS programme.

By accessing the AMS programme you do not only get the training methods of the professionals, you also get FREE messages, support and guidance from AMS professionals on the tour, and from our team of specialists. This is priceless information and messaging that can only come from individuals who experience working on the tour, week in, week out.

In no shape way or form is Nigel Sears or Ana Ivanovic connected with or uses AMS.

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